Misbehaving : the making of behavioral economics
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com
Nonfiction
1 online resource
9780393246773, 9780141966151, 0393246779, 0141966157
914950785
I. Beginnings: 1970-78
1. Supposedly Irrelevant Factors
2. The Endowment Effect
3. The List
4. Value Theory
5. California Dreamin'
6. The Gauntlet
II. Mental Accounting: 1979-85
7. Bargains and Rip-Offs
8. Sunk Costs
9. Buckets and Budgets
10. At the Poker Table
III. Seld-Control: 1975-88
11. Willpower? No problem
12. The Planner and the Doer
Interlude
12. misbehaving in the Real World
IV. Working With Danny: 1984-85
14. What Seems Fair?
15. Fairness Games
16. Mugs
V. Engaging With The Economics Profession: 1986-94
17. The Debate Begins
18. Anomalies
19. Forming a Team
20. Narrow Framing on the Upper East Side
VI. Finance: 1983-2003
21. The Beauty Contest
22. Does the Stock Market Overreact?
23. The Reaction to Overreaction
24. The Price Is Not Right
25. The Battle of Closed-End Funds
26. Fruit Flies, Icebergs, and Negative Stock Prices
VII. Welcome To Chicago: 1995-Present
27. Law Schooling
28. The Offices
29. Football
30. Game Shows
VIII. Helping Out: 2004-Present
31. Save More Tomorrow
32. Going Public
33. Nudging in the U.K
Conclusion: What Is Next?
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