Enterprise 2.0 : how social software will change the future of work
Social software has taken the Internet by storm. This book helps you to navigate the social software landscape and introduces you to the key concepts that make up Enterprise 2.0. Using practical examples from companies in a range of industry sectors it illustrates how to apply these techniques to your organisation
xiv, 164 pages : illustrations ; 25 cm
9780566088001, 0566088002
1039406918
Introduction.; Part One Social Media and Social Software: The social media explosion; The birth of social software; Social software in the enterprise.; Part Two The 4Cs Approach; Communication; Cooperation; Collaboration; Connection.; Part Three Implementing Social Software in the Enterprise: Models for success (and failure); Implementation and adoption.; Part Four Social Software Outside the Enterprise: Join the conversation. Afterword; Appendix; References; Index