Enterprise 2.0: How Social Software Will Change the Future of WorkGower Publishing, Ltd., 2008 - 164 páginas Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now time for businesses to embrace them as part of their own information and knowledge management strategies. Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. Erudite, well-researched and highly readable, this book is essential for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals who need to exploit the opportunities social software offers for significant business impact and competitive advantage. |
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... Wikipedia 12 , 129 wikis 21 , 63 , 124 adoption 67 behavioural change 64 challenges 68 as intranet replacement 65 risks 66 success factors 64 training 67 word of mouth 119 The World is Flat 11 Yahoo! 75 YouTube 9 , 56 , 84.
... Wikipedia 12 , 129 wikis 21 , 63 , 124 adoption 67 behavioural change 64 challenges 68 as intranet replacement 65 risks 66 success factors 64 training 67 word of mouth 119 The World is Flat 11 Yahoo! 75 YouTube 9 , 56 , 84.
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Enterprise 2.0: How Social Software Will Change the Future of Work Niall Cook Vista previa limitada - 2017 |
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adoption allow already applications approach authors become benefits blogs bookmarking brand build collaboration communication companies computing concept connect consumer contribute conversation cooperation corporate create culture customers designed discussion effective emergent employees enabling encourage engage Enterprise 2.0 example existing experience Figure focus formal going human ideas identify implementation important individual inside instant messaging interaction interest internal Internet intranet knowledge learning markets means messaging Microsoft opportunity organization participation platforms practice present problem professional published reference relevant result says share simply social media social networking social software sources specific staff structure success suggests tagging term things thinking topic understand users wikis