Advancing Health Literacy: A Framework for Understanding and ActionJohn Wiley & Sons, 2009 M04 15 - 400 páginas Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives. |
Contenido
A Framework for Understanding and Action Chapter 1 Health Literacy | 1 |
A Framework for Understanding and Action Chapter 2 Advancing Health Literacy | 21 |
A Framework for Understanding and Action Chapter 3 Defining Health Literacy | 45 |
A Framework for Understanding and Action Chapter 4 Literacy at Work | 69 |
A Framework for Understanding and Action Chapter 5 The Traditional Mass Media | 93 |
A Framework for Understanding and Action Chapter 6 Health Literacy and the Internet | 117 |
A Framework for Understanding and Action Chapter 7 Baby Basics | 141 |
A Framework for Understanding and Action Chapter 8 Anthrax | 165 |
A Framework for Understanding and Action Chapter 10 Highlighting the Role of Civic Literacy | 205 |
A Framework for Understanding and Action Chapter 11 Highlighting the Role of Cultural Literacy Part 1 | 223 |
A Framework for Understanding and Action Chapter 12 Highlighting the Role of Cultural Literacy Part 2 | 243 |
A Framework for Understanding and Action Chapter 13 Program Evaluation | 263 |
A Framework for Understanding and Action Chapter 14 Guidelines for Advancing Health Literacy | 287 |
A Framework for Understanding and Action References | 315 |
A Framework for Understanding and Action Name Index | 341 |
| 349 | |
A Framework for Understanding and Action Chapter 9 Genomics and Health Literacy | 183 |
Otras ediciones - Ver todas
Advancing Health Literacy: A Framework for Understanding and Action Christina Zarcadoolas,Andrew Pleasant,David S. Greer Vista previa limitada - 2009 |
Advancing Health Literacy: A Framework for Understanding and Action Christina Zarcadoolas,Andrew Pleasant,David S. Greer Vista previa limitada - 2006 |
Términos y frases comunes
ability adult advertising American anthrax antibiotic antibiotic resistance Arikara Nation Baby Basics behavior bioterrorism breast cancer campaigns Centers for Disease cervical cancer chapter civic literacy colorectal cancer complex consumers Control and Prevention cultural literacy curriculum develop diabetes discuss Disease Control doctor domain of health drugs DTC advertising effective efforts evaluation example Exhibit focus groups folic acid fundamental literacy genetic genomics guidelines HEAL:BCC health communication health education health information health issues health literacy health messages health promotion HIV/AIDS important individuals literacy levels literate low health literacy low-literate mass media Medicaid medicine Mel Gibson metaphors National patients percent polio population pregnancy prenatal providers public health readers reported Retrieved Sept risk role scientific secondhand smoke sentence Services social specific spoken language strategies target audience television tion tobacco tuberculosis U.S. Department understand United users vocabulary women Zarcadoolas