A. de Gruyter, 1992 - 249 páginas
This book discusses the semiotic and ethnographic bases for organizational analysis, including the related fieldwork issues confronting the investigator. It explains the importance of rhetorical-dramaturgic and phenomenological strategies for the study of organizations. The arbitrary and culturally based connections in which organizations abound require an understanding of the particulars of cultural scenes, first observed, later conceptualized through semiotic theory.
Organizational Communication includes a series of examples from applied semiotics research in nuclear regulatory policy making, truth telling, regulatory control (by, among others, the police), and risk analysis. These data provide the basis for a critique of the limits of earlier analyses of organizational change, such as those offered by structuralist theories. Dr. Manning concludes with an assessment of the postmodernist ethnographic strategies that have evolved as a response to a larger representational crisis, and of the implications of these strategies for the study of organizational culture.
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