Qualitative Media Analysis

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SAGE Publications, 2012 M10 2 - 168 páginas

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

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CHAPTER 1 PLUGGEDIN RESEARCH
1
Problems With Studying Documents
9
An Approach to Document Analysis
12
CHAPTER 2 ETHNOGRAPHIC CONTENT ANALYSIS
23
Ethnography in Context
24
Ethnographic Content Analysis
26
Studying Crises
28
Sampling and Data Collection
31
TV Materials
92
Downloading and Storing Files
95
Analysis of TV Reports
96
Project for the New American Century Protocol Sheet
100
CHAPTER 6 ELECTRONIC REALITY II
103
Internet Video Games
104
Social Media and Dealing With the Problem of Riots
105
How It Can Be Studied
107

Data Analysis
34
CHAPTER 3 PROCESS OF QUALITATIVE DOCUMENT ANALYSIS
39
Constructing a Protocol
44
Altheide Research Team Protocol for Studying News Reports About Fear
48
Themes and Frames
50
Theoretical Sampling
55
Stratified Random Sampling
60
Collecting the Data
62
Protocol for Tracking Discourse Fear Crime and Violence
65
Data Analysis
68
CHAPTER 4 NEWSPAPERS MAGAZINES AND ELECTRONIC DOCUMENTS
75
Studying News Magazines
76
Studying Newspapers
79
Exploring Electronic Documents
83
The Double Loop of Analysis
84
Print Media Photos
87
CHAPTER 5 ELECTRONIC REALITY I
91
Sampling and Data Collection
108
Protocol
110
Online Newspaper Websites
112
Data Storage
113
CHAPTER 7 TRACKING DISCOURSE
115
Discourse of Fear
116
Social Media and Discourse
122
CHAPTER 8 FIELD NOTES AND OTHER DATA
125
Accounting for Substance
126
Accounting for Ourselves
129
APPENDIX
133
Selected PhD Dissertations and MA Theses That Use Qualitative Media Analysis
135
Selected Studies of News Organizations
136
REFERENCES
139
INDEX
147
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DAVID L. ALTHEIDE is Emeritus Regents’ Professor on the faculty of Justice and Social Inquiry in the School of Social Transformation at Arizona State University, where he taught for 37 years since receiving his PhD from the University of California, San Diego. His work has focused on the role of mass media and information technology in social control. His most recent book is Terror Post 9/11 and the Media (Lang, 2009). Dr. Altheide received the Cooley Award three times, given to the outstanding book in symbolic interaction, from the Society for the Study of Symbolic Interaction: In 2007 for Terrorism and the Politics of Fear (2006); in 2004 for Creating Fear: News and the Construction of Crisis (2002); and in 1986 for Media Power (1985). Dr. Altheide received the 2005 George Herbert Mead Award for lifetime contributions from the Society for the Study of Symbolic Interaction, and the society’s Mentor Achievement Award in 2007. Altheide is married (Carla) and has two children (Tasha and Tod), and four grandchildren.

CHRISTOPHER J. SCHNEIDER is Assistant Professor of Sociology at the University of British Columbia’s Okanagan (UBCO) campus where he has taught since receiving his PhD from Arizona State University in 2008. His work investigates mass media messages about crime, deviance, popular music, and information technologies in daily life. He has published articles and book chapters and co-edited a special issue of Studies in Symbolic Interaction in these areas. He was the recipient of the UBCO 2010/2011 Award for Teaching Excellence and Innovation – Junior Faculty and the 2009/2010 Provost’s Public Education Through Media Award. His research and commentary have been featured in more than 200 print, radio, and television news media outlets across North America, including The New York Times and The Globe and Mail, among others. In 2002 he received the Graduate Student Paper of the Year Award from the Critical Criminologist Division of The American Society of Criminology. Schneider is married, has an English bulldog, likes baseball, and is an avid fan of the rock band Model Stranger.

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