Qualitative Media Analysis
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
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... perspective, guidelines, and techniques for conducting analysis of TV visuals, as well as the search for meanings ... perspectives, and offer a new section on various ways to study “social media”—a hybrid of social interaction and media ...
... perspectives, and thematic emphases. New to the Second Edition Numerous comments and suggestions from researchers who have used the guidelines in the 1996 book have informed our efforts to integrate the new material and in some cases ...
... perspective and voice in a plethora of qualitative research has also supported more interest in document analysis ... perspectives about how documents were constructed and the ways in which media were being shaped and used by claims ...
... , but not all data are documents. The meaning and significance of all documents are informed by the research perspective and act. Most human documents are reflexive of the process that has produced them. Chapter 1. Plugged-in Research 5.
... perspective, orientation, and approach. Culture is difficult to study because its most significant features are subtle, taken for granted, and enacted in everyday life routines. Our capacity to study many aspects of culture is closely ...
Problems With Studying Documents
An Approach to Document Analysis
CHAPTER 2 ETHNOGRAPHIC CONTENT ANALYSIS
Ethnography in Context
Ethnographic Content Analysis
Sampling and Data Collection
Downloading and Storing Files
Analysis of TV Reports
Project for the New American Century Protocol Sheet
CHAPTER 6 ELECTRONIC REALITY II
Internet Video Games
Social Media and Dealing With the Problem of Riots
How It Can Be Studied
CHAPTER 3 PROCESS OF QUALITATIVE DOCUMENT ANALYSIS
Constructing a Protocol
Altheide Research Team Protocol for Studying News Reports About Fear
Themes and Frames
Stratified Random Sampling
Collecting the Data
Protocol for Tracking Discourse Fear Crime and Violence
CHAPTER 4 NEWSPAPERS MAGAZINES AND ELECTRONIC DOCUMENTS
Studying News Magazines
Exploring Electronic Documents
The Double Loop of Analysis
Print Media Photos
CHAPTER 5 ELECTRONIC REALITY I
Sampling and Data Collection
Online Newspaper Websites
CHAPTER 7 TRACKING DISCOURSE
Discourse of Fear
Social Media and Discourse
CHAPTER 8 FIELD NOTES AND OTHER DATA
Accounting for Substance
Accounting for Ourselves
Selected PhD Dissertations and MA Theses That Use Qualitative Media Analysis
Selected Studies of News Organizations