Qualitative Media Analysis
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
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... cultural (Italian) nuances about documents, and his magnificent Italian translation in 2000 (L'Analisi Qualitativa Dei Media, Rubbatino Press) contributed to the global use of qualitative media analysis. Many students (many of whom are ...
... cultural patterns, and “even institutional forms.” (Note: This was the period of the rise of “cultural studies” approaches, [Williams, 1982], interest in structural and rhetorical uses of the mass media, and also a renewed interest in ...
... cultural meanings, and the emphasis and discourse that were being presented to audiences. We fully expect that ongoing research using qualitative media analysis will contribute to adjustments in our understanding of the varieties of ...
... culture, social discourse, and social change. We seek to attain this goal by studying documents as representations of social meanings and institutional relations. Documents are studied to understand culture—or the process and the array ...
... Culture is difficult to study because its most significant features are subtle, taken for granted, and enacted in everyday life routines. Our capacity to study many aspects of culture is closely related to theoretical ideas about what ...
Problems With Studying Documents
An Approach to Document Analysis
CHAPTER 2 ETHNOGRAPHIC CONTENT ANALYSIS
Ethnography in Context
Ethnographic Content Analysis
Sampling and Data Collection
Downloading and Storing Files
Analysis of TV Reports
Project for the New American Century Protocol Sheet
CHAPTER 6 ELECTRONIC REALITY II
Internet Video Games
Social Media and Dealing With the Problem of Riots
How It Can Be Studied
CHAPTER 3 PROCESS OF QUALITATIVE DOCUMENT ANALYSIS
Constructing a Protocol
Altheide Research Team Protocol for Studying News Reports About Fear
Themes and Frames
Stratified Random Sampling
Collecting the Data
Protocol for Tracking Discourse Fear Crime and Violence
CHAPTER 4 NEWSPAPERS MAGAZINES AND ELECTRONIC DOCUMENTS
Studying News Magazines
Exploring Electronic Documents
The Double Loop of Analysis
Print Media Photos
CHAPTER 5 ELECTRONIC REALITY I
Sampling and Data Collection
Online Newspaper Websites
CHAPTER 7 TRACKING DISCOURSE
Discourse of Fear
Social Media and Discourse
CHAPTER 8 FIELD NOTES AND OTHER DATA
Accounting for Substance
Accounting for Ourselves
Selected PhD Dissertations and MA Theses That Use Qualitative Media Analysis
Selected Studies of News Organizations