Machine, Platform, Crowd: Harnessing Our Digital Future

W.W. Norton, 2017 - 402 páginas
We live in strange times : AI breakthroughs that beat the human champions of the strategy game Go also run modern data centers more efficiently than ever before. Excellent smartphones are no longer enough to ensure electronics manufacturers healthy profits in many markets ; instead, platform builders like Apple and Google capture the lion's share of the value. In competition after competition, newbies outthink the acknowledged experts in everything from computational biology to quantitative investing. What's going on ? In Machine, Platform, Crowd, New York Times best-selling authors Andrew McAfee and Erik Brynjolfsson have identified the three essential aspects of the modern digital revolution : the rebalancing of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the emphasis is shifting to the second element of the pair, with massive implications for how we run our businesses and live our lives. Digital machines, in the form of everything from self-driving cars to drones to 3D printers to neural networks, are blowing past their previous limitations and assuming new roles. Online platforms are changing cost structures, improving how supply meets demand, and creating formidable new competitors in industries ranging from recorded music to urban transportation to computer hardware to group exercise.

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Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.

Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world's most cited scholars in information systems and economics.

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