Qualitative Media AnalysisSage Publications, 1996 - 87 páginas In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science. |
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Página 23
... Unit of Analysis Step 1. Pursue a specific problem to be investigated . Documents Sources Protocol Data Collection Coding Data Analysis Report A. 23 Process of Qualitative Document Analysis The Problem and the Unit of Analysis.
... Unit of Analysis Step 1. Pursue a specific problem to be investigated . Documents Sources Protocol Data Collection Coding Data Analysis Report A. 23 Process of Qualitative Document Analysis The Problem and the Unit of Analysis.
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... unit of analysis ( e.g. , each article ) , which may change . The research problem helps inform the appropriate unit of analysis , or which portion or segment of relevant documents will actually be investi- gated . When studying the ...
... unit of analysis ( e.g. , each article ) , which may change . The research problem helps inform the appropriate unit of analysis , or which portion or segment of relevant documents will actually be investi- gated . When studying the ...
Página 25
... unit or level of analysis . For example , as noted above , in TV news reports , one could use the entire newscast ... unit of analysis . If one is studying newspapers , the unit of analysis could be a particular page , individual ...
... unit or level of analysis . For example , as noted above , in TV news reports , one could use the entire newscast ... unit of analysis . If one is studying newspapers , the unit of analysis could be a particular page , individual ...
Contenido
Ethnographic Content Analysis | 13 |
Process of Qualitative Document Analysis | 23 |
Newspapers Magazines and Electronic Documents | 44 |
Derechos de autor | |
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accounts activities Altheide analyzed approach Arizona Republic audience member bar counter Chapter computer file conceptual coverage crime data collection Denzin descriptions develop discussed disk electronic emerge emphasis Ethnographic content analysis event example experience field notes focus formats gonzo justice grounded theory headlines hyperreality illustrate important information bases information technology interaction interpretation investigation involved Iranian hostage crisis issues January 15 Karen Burnes LEXIS/NEXIS mass media materials meaning messages Newbury Park newspapers Noriega numerous organization oriented peace perspective Photo popular culture precoded problems protocol qualitative data analysis qualitative document analysis qualitative research quantitative content analysis random sampling record refer reflexive relevant reports researcher's Sage segments selected semiotics significance social sources specific Step suggested tape television themes and frames theoretical sampling topic tracking discourse understand unit of analysis violence visuals word fear