Qualitative Media AnalysisSage Publications, 1996 - 87 páginas In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science. |
Dentro del libro
Resultados 1-3 de 18
Página 5
... messages . It was assumed that simply studying the frequency and pattern of bullet - messages would tell us what was happening to audience members . Of course , we now know that audience members are very " active " and interpret messages ...
... messages . It was assumed that simply studying the frequency and pattern of bullet - messages would tell us what was happening to audience members . Of course , we now know that audience members are very " active " and interpret messages ...
Página 15
... messages ( Berelson , 1966 ) . Following a serial progression of category construction - sampling - data collection - data analysis - data coding- interpretation , QCA analysis has been used as a method to determine the objective ...
... messages ( Berelson , 1966 ) . Following a serial progression of category construction - sampling - data collection - data analysis - data coding- interpretation , QCA analysis has been used as a method to determine the objective ...
Página 33
... messages and to understand the organi- zation and process of how they are presented ( Glaser & Strauss , 1967 ) . This requires that we include the widest range of relevant messages in our sample . It is difficult , however , to know ...
... messages and to understand the organi- zation and process of how they are presented ( Glaser & Strauss , 1967 ) . This requires that we include the widest range of relevant messages in our sample . It is difficult , however , to know ...
Contenido
Ethnographic Content Analysis | 13 |
Process of Qualitative Document Analysis | 23 |
Newspapers Magazines and Electronic Documents | 44 |
Derechos de autor | |
Otras 1 secciones no mostradas
Otras ediciones - Ver todas
Términos y frases comunes
accounts activities Altheide analyzed approach Arizona Republic audience member bar counter categories and codes Chapter computer file conceptual coverage crime data collection descriptions develop discussed disk electronic emerge emphasis Ethnographic content analysis event example experience field notes focus formats gonzo justice grounded theory headlines hyperreality illustrate important individual information bases information technology interaction interpretation investigation involved Iranian hostage crisis issues January 15 Karen Burnes LEXIS/NEXIS mass media meaning messages newspapers Noriega numerous organization oriented peace perspective Photo precoded problems protocol qualitative data analysis qualitative document analysis QUALITATIVE RESEARCH quantitative content analysis random sampling record refer reflexive relevant reports researcher's segments selected semiotics significance simple random sample social sources specific Step suggested tape television themes and frames theoretical sampling topic tracking discourse understand unit of analysis violence visuals word fear