Qualitative Media AnalysisSage Publications, 1996 - 87 páginas In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science. |
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... interpretation . We use documents to help us understand the process and meaning of social activities . This is very ... interpreted much differently . It is the message in interaction with the audience member ( who has a history and ...
... interpretation . We use documents to help us understand the process and meaning of social activities . This is very ... interpreted much differently . It is the message in interaction with the audience member ( who has a history and ...
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... interpretation Random or stratified Some Substantial Numbers ; narrative Purposive and theoretical Emphasis Progression from data collection , analysis , interpretation Primary researcher involvement Sample Prestructured categories ...
... interpretation Random or stratified Some Substantial Numbers ; narrative Purposive and theoretical Emphasis Progression from data collection , analysis , interpretation Primary researcher involvement Sample Prestructured categories ...
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... interpreting data . The data collection and organization ( coding ) process was carried out by novices hired and ... interpretation . The aim is to be systematic and analytic but not rigid . Categories and variables initially guide ...
... interpreting data . The data collection and organization ( coding ) process was carried out by novices hired and ... interpretation . The aim is to be systematic and analytic but not rigid . Categories and variables initially guide ...
Contenido
Ethnographic Content Analysis | 13 |
Process of Qualitative Document Analysis | 23 |
Newspapers Magazines and Electronic Documents | 44 |
Derechos de autor | |
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Términos y frases comunes
accounts activities Altheide analyzed approach Arizona Republic audience member bar counter Chapter computer file conceptual coverage crime data collection Denzin descriptions develop discussed disk electronic emerge emphasis Ethnographic content analysis event example experience field notes focus formats gonzo justice grounded theory headlines hyperreality illustrate important information bases information technology interaction interpretation investigation involved Iranian hostage crisis issues January 15 Karen Burnes LEXIS/NEXIS mass media materials meaning messages Newbury Park newspapers Noriega numerous organization oriented peace perspective Photo popular culture precoded problems protocol qualitative data analysis qualitative document analysis qualitative research quantitative content analysis random sampling record refer reflexive relevant reports researcher's Sage segments selected semiotics significance social sources specific Step suggested tape television themes and frames theoretical sampling topic tracking discourse understand unit of analysis violence visuals word fear