Enterprise 2.0: How Social Software Will Change the Future of Work

Routledge, 2017 M03 2 - 178 páginas
Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now time for businesses to embrace them as part of their own information and knowledge management strategies. Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. Erudite, well-researched and highly readable, this book is essential for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals who need to exploit the opportunities social software offers for significant business impact and competitive advantage.

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List of Figures
The Social Media Explosion
The Birth of Social Software
Social Software in the Enterprise
Models for Success and Failure
Implementation and Adoption
Social Software Outside the Enterprise
Join the Conversation

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Niall Cook is advisor and co-founder of Sociagility (www.sociagility,com), a social business consultancy. He worked for 13 years at leading global PR agency Hill & Knowlton, first leading the UK digital practice and then as worldwide head of marketing technology. He pioneered the firm's use of social media including its blogging platform, Collective Conversation. Prior to joining Hill & Knowlton he held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier. Niall is the author of Enterprise 2.0: How social software will change the future of work, which explores the application of social software inside organisations and was published by Gower in July 2008. He is also a trustee of East Anglia's Children's Hospices.

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