Marketing to Pharmacists: Understanding Their Role and InfluenceCRC Press, 1998 M12 17 - 158 páginas Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, quality of life assessment, disease management, and cost containment strategies that assist pharmacists in providing better care to patients which results in increased sales for your business. From Marketing to Pharmacists, you?ll learn how pharmacists influence product selection, monitor drug therapy, and serve as a primary source of patient education in order for you to create successful marketing strategies for your company. Recognizing that cost control is a key goal for all members of the health care system, Marketing to Pharmacists provides you with advice and strategies that emphasize working together with pharmacists. This will help you determine demand for a specific product so you can devise your own marketing strategies to meet the needs of both the pharmacist and patient. With Marketing to Pharmacists, you?ll improve your marketing skills by using innovative techniques and suggestions, including:
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Contenido
Introduction | 1 |
Community Pharmacists Influence on Prescription Drug | 11 |
Leveraging Community Pharmacy to Improve Patient | 37 |
Pharmacists and Disease Management | 61 |
Pharmacists and Quality of Life Assessment | 81 |
Trends in Patient Counseling and Education | 117 |
Establishing Relationships | 131 |
151 | |
Otras ediciones - Ver todas
Marketing to Pharmacists: Understanding Their Role and Influence Benjamin F Banahan Vista previa limitada - 2020 |
Marketing to Pharmacists: Understanding Their Role and Influence Benjamin F Banahan Sin vista previa disponible - 2000 |
Marketing to Pharmacists: Understanding Their Role and Influence Benjamin F Banahan Sin vista previa disponible - 1998 |
Términos y frases comunes
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