Managing For Results

activities actually aluminum American automobile become brand BUILDING ON STRENGTH buys cent CENTERS AND COST chemical company's consumer cost centers cost points COST STRUCTURE Curtiss Wright customer's decisions distributive channel economic performance economic results effective efforts end-uses engineering equipment example excellence executives expensive FINDING BUSINESS POTENTIAL FOCUS ON OPPORTUNITY idea ideal business imbalance important industry innovation instance inventories investment in managerial knowledge areas leadership position look major cost major opportunity managerial ego manu manufacturer marketing analysis Marks & Spencer Martin Company million Motors nomic packaging papermaking Pereire portunities PROGRAM FOR PERFORMANCE promotion purchased question requires result areas retailer revenue risk Rothschilds Sears Roebuck selling Sloan specific steel success supplier synthetic diamond things tion today's breadwinner total costs UNDERSTANDING THE BUSINESS United volume World War II