Marketing: An Introduction

For courses in Principles of Marketing at four year and two year colleges.
This accessible, overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use.
Interactive for Active Learning.
Collaborative for Shared Learning.
Outcome Based.
Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.