Communication Theory: Media, Technology and SocietySAGE, 2005 M04 23 - 255 páginas This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). |
Contenido
1 | 17 |
Mass media as a culture industry from critical theory | 23 |
Ideology as a structure of broadcast Althusser | 29 |
Mass media as the dominant form of access to social | 36 |
Theories of Cybersociety | 53 |
The Interrelation between Broadcast | 119 |
Interaction versus Integration | 122 |
The first and second media age as mutually constitutive | 145 |
Telecommunity | 167 |
| 226 | |
| 244 | |
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abstract Althusser architecture argues audience avatar Baudrillard become broadcast and network broadcast media celebrity chapter claims communication events concept conscience collective constituted context convergence Couldry cspace culture industry cyberculture cyberspace datacasting deictic expressions Derrida discourse distinction dominant electronic embodied environments example face-to-face interaction fact flânerie flâneur form of interaction forms of communication genres global idea identity ideology individuals Internet Joshua Meyrowitz kinds live logocentric mass media McLuhan means media age thesis media studies medium theory messages metaphysics of presence Meyrowitz mobile modern munication mutual presence on-line participants person perspective possible produce public sphere quasi-interaction radio reciprocity relationships second media age sense Sherry Turkle signified social integration social relations society space spectacle speech sub-media technologically extended telecommunication television theorists Thompson tion transmission Turkle urban users viewers virtual community virtual reality visibility whilst Wired magazine writing