Misbehaving: The Making of Behavioural Economics
Penguin Books Limited, 2015 M05 7 - 432 páginas
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.
Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
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LibraryThing ReviewCrítica de los usuarios - malcrf - www.librarything.com
A nice gentle reintroduction to Economics and in particular Behavioural Economics which was a nascent branch when I left the discipline.An excellent primer both for what behavioural economics offers and the limitations of rational economics. Leer comentario completo
LibraryThing ReviewCrítica de los usuarios - LisCarey - www.librarything.com
Richard Thaler is one of the founders of behavioral economics, and he gives us a clear, enlightening, and entertaining account of its origins, principles, and findings. Traditional economics operates ... Leer comentario completo