Crossing the Chasm

Portada
Capstone, 1998 - 211 páginas
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Otras ediciones - Ver todas

Crossing the Chasm
Geoffrey A. Moore
Sin vista previa disponible - 1999

Acerca del autor (1998)

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Información bibliográfica

TítuloCrossing the Chasm
AutorGeoffrey A. Moore
Edición2, ilustrada, reimpresa, revisada
EditorCapstone, 1998
ISBN1841120634, 9781841120638
Largo211 páginas
  
Exportar citaBiBTeX EndNote RefMan